88RISING

88rising is a global media company dedicated to elevating Asian talent and storytelling on the world stage. My work as the Head of Creative Services spans the management and creative direction for record releases, artist visuals, large-scale festivals, brand collaborations, and culturally defining content that bridges East and West. Through a mix of music, visual identity, and community-driven experiences, 88rising has become a leading force in shaping contemporary Asian culture worldwide.

Featured

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CREATIVES FOR THE ABOVE PROJECTS INCLUDE:
Theresa Liu, Cynthia Guo, Chris Yenn, Forrest Grenfell, Nathan Rickard, Bell Yan, Jane Morales, Maggie Waller, David Jung, Wes So, Angelo Rosales, James Mao, Max Hanuschak, Jesse Chow, Tin Mai, Lenore Melo, Geo Jumataev

Art Direction, Experiential Design, StrategyBarry LaiApril 25, 2025Music Festival, Community, Digital Design, Experiential Design