and akin to who I am.
你好. My name is Barry Lai. I'm a creative with an affinity for culturally rooted initiatives. I have assisted brands both emerging and global, navigate brand strategy, (re)define voice, design provocative packaging and create web presences worth your time.
I have
curated a gallery in San Francisco
,
started a cut & sew menswear line
,
designed a suite of compliantly packaged cannabis products
,
been granted a US patent for digital timeline functionality with some good friends
,
art directed cultural movements
and
designed quite a few marks
. I had fun too.
This site hosts a body of work that defines my design ethos. The print work is CPG-centered while the digital work is enterprise-grade. Stay a while.
