My name is Barry.
你好! My name is Barry Lai. I'm a creative with an affinity for culturally rooted initiatives. I have assisted brands both emerging and global, navigate brand strategy, define voice, design provocative packaging, web presence, and bespoke garments.
I have
curated a gallery in San Francisco
,
started a cut & sew menswear line
,
designed a suite of compliantly packaged cannabis products
,
was granted a U.S. patent for digital timeline functionality with some good friends
,
art directed cultural movements
and
designed quite a few marks
. I had fun too.
This site hosts a body of work that defines my design ethos. The print work is CPG-centered while the digital work is enterprise-grade. Stay a while.
